Where I’ve been so far.
Currently…
2019
At the end of September 2019, I stepped away from my role at Honey. It was very truly the hardest decision I’ve ever made. After six years of intensely hard work, my burnout was feeling more like burn down. I was deeply exhausted, both physically and mentally, and needed to find some space for myself again. I’m spending the last months of the year traveling around Europe and rediscovering the things that make my brain feel like it’s on fire—in the very good way!
I’ll be back in New York in the middle of December 2019 and am so excited to find my next adventure and challenge. If you’d like to work together, drop me a line.
Honey
2014-2019
At the start of 2014, the product that I’d help raise at Huge Labs (details on that below) was officially an independent company. We were on a mission to build an internal comms and knowledge management platform that teams truly loved. Hello, Honey!
As a Co-Founder, I helped steer product and business strategy, grow our team, and drive our company culture. As the Head of Customer Success, my biggest focus was managing all customer-facing efforts. I worked with our fast-growing, global customers—like Toast, Essence Global, Github, Opendoor, FCB, and Malwarebytes—to build, launch, and maintain complex internal comms, employee engagement, and knowledge management strategies atop our platform and at large.
Our services offerings focused on long-term partnership, which in most cases meant I collaborated with our customer teams on strategic comms initiatives, leadership alignment and buy-in, content strategy, platform rollout, product education and training, and success tracking.
I also managed our support team, built our customer onboarding programs, lead all user comms and product education efforts, and served as the internal voice of our customer. And because a startup means wearing lots of hats, I also lead QA testing, copywriting projects, and product feedback/bug reporting.
As of 2019, Honey is a profitable, growing company with users on every continent. (Well, except Antarctica, sorry penguins.)
Huge
2013-2014
In 2013, I moved to New York City to join the team at Huge, global experience design and digital marketing agency that provides strategy, marketing, design, and technology services to Fortune 100 companies.
My role? Bring a beautiful internal comms product in the early stages of incubation at Huge Labs—the product innovation lab operating within the agency—to life. For the next year and a half, my co-founders and I did a ton of experimenting, tested the business model, found our product/market fit, built the product roadmap, refined our voice and brand, landed our first customers, and raised $1M from Point Nine Capital, a Berlin-base venture capital fund.
At the end of 2014, we formally split from Huge. Honey was standing on its own two legs and we were on a mission to fundamentally change the way companies communicate internally.
Springpad
2012-2013
Springpad was a personal assistant app that helped its users manage the overload or important info, projects, ideas, and recommendations they encounter daily. When I joined the team in 2012, Springpad has 4M+ users across web and mobile.
In my role as an Engagement and Product Marketing Manager, I worked across a number of marketing disciplines. As a product marketer, I worked closely with the product and tech teams to launch new feature sets, owning user comms, education, and user feedback. As a digital producer, I worked closely with our publishers to strategize and execute multi-channel content and social media campaigns. As someone working at a startup, I also contributed to product management (mainly user onboarding and user engagement feature sets) QA testing, copywriting, and just once a giant trip to Ikea to buy so much stuff for our new office.
Smarterer
2011-2012
Smarterer, acquired by Pluralsight in 2014, was a Google Ventures funded startup that built a testing platform to reinvent the skills sections of the world’s resume by becoming the gold standard for digital, social, and technical skills measurement.
As the Community Manager and first non-technical hire, I was charged with social media management and planning, vertical marketing efforts, user outreach and acquisition, content planning and development, event management, and partner & influencer relationship management. I worked closely with the CEO and engineering team to focus on partnership and business development goal, sharing and growth mechanisms, user interviews, and industry research.
CHT Group
2010-2011
The CHT Group was a Boston-based strategic communications and public relations agency whose client portfolio spanned healthcare, high tech, and business services.
As an Account Executive, I served as a primary client contact, coordinated ongoing client projects, secured and tracked media coverage, contributed to strategic planning and business development efforts, and developed traditional and social content. Additionally, I contributed to stakeholder communication planning around M&A, emerging market, and public policy campaigns. While I worked on a number of client accounts, my top priority was our largest account, Highmark Blue Cross Blue Shield.
Previously…
Before 2010
While I suppose it’s technically pretty dorky to list anything I worked on before graduating from college, I’m still proud of this work, so I’m going to list it dang it!
Before I joined the full time ranks, I interned at the crisis and corporate comms agency lead by my college mentor, Morrissey & Company. During my senior year of college, I spent my time abroad in London as an intern with the corporate & financial team at FleishmanHillard. Before that, I survived a summer working some of the most grueling-but-amazing days as an events intern at Conventures.
And as for my sweet high school job? I was a bakery assistant at the beloved Bread Baker in Rochester, Minnesota. If I’m honest, I still miss the smell of flour in my hair.
Education
2010, 2014
I’m a proud 2010 graduate of Boston University College of Communication where I earned a Bachelor of Science in communications. Additionally, in 2014, I completed the General Assembly 10-Week Product Management Immersive in New York City.